Many creative people are finding that creativity doesn’t grow in abundance, it grows from scarcity – the more Lego bricks you have doesn’t mean you’re going to be more creative; you can be very creative with very few Lego bricks.
He ditched the deadweight Legoland parks and halved the production of Lego bricks.
But the most notable step Knudstorp took was promoting interaction with Lego fans – something his predecessors dislike – further breaking the mold and improving Lego’s brand in the eyes of a new generation.
Sometimes, when things don’t go as planned, we just have to repeat the process of taking the pieces apart, evaluating the situation, and putting together again until everything works perfectly - just like a child creating a Lego masterpiece.
Is there a certain policy in your company that you think hinders its growth?
Our company’s stockholders’ will are very strong. We have only two main stockholders, so the stockholders intentions reach direct to our executives. We have to take care about their intentions so many times.
Our department must get CEO’s approval even if the things isn’t so expensive. And We have to make a too many discussions before decisions. So, a bit more giving responsibilities to the employees and I think it’s better to be able to make a decision a little earlier.
Hi Ko, Good to see you again and I think today’s partnership in improving your business English skills was great. I think today’s lesson about Lego and creativity to turn around its business was fun and that you are improving. I would like to commend your progress in speaking business English, and I hope you practice some more, and I hope to see you soon!