Hershey’s is a name that would bring a smile to the face of any chocolate lover in the world. However, the story of the man behind the brand wasn’t always so happy. Milton Hershey had come from a broken home and he was raised by his mother, Fanny, who inspired a deep appreciation for hard work in her son.
For five years, Milton poured all of his time and energy into his shop but success eluded him. The store closed in failure, but never one to give up, he opened up two more shops – first in Chicago, then in New York – and faced failure yet again in both instances.
After 3 failed businesses, most people would have just given up, but Hershey persisted. He returned to the place of his apprenticeship in Lancaster, Pennsylvania and started again. This time, Hershey felt things were going to be different.
He was right. The Lancaster Caramel Company thrived and Milton began distributing caramels all over the US. However, not one to rest on his laurels, he began to turn his eyes toward the next big thing. Chocolate.
7 years later in 1900, Hershey sold his caramel business to start the company we all know and love today, Hershey’s. By bringing what was once a Swiss delicacy to the masses, Hershey was able to achieve success and bring joy and prosperity to his town and people around the world.
Where do you think Hershey got the motivation to keep going after so many failures?
From this article, I could understand that Hershey’s mother inspired a deep appreciation for hard work in her son. So Hershey might have a deep appreciation to his mother in reverse. Such a things were inspired him and gained the motivation from. Also his hard effort to the sweet products gave him another motivation to him, I think.
It is sometime really difficult for me, but in such a case, I remember the story of well-known people’s perseverance or the way how to manage the difficulties. And if I communicate with our colleagues or friends, they always encourage me. After that I can stay positive. It is also good for me to be positive by watching funny videos from YouTube so on.
What is the most famous chocolate maker in your country? What is their story?
I think the most famous chocolate maker in Japan is Morinaga. It was founded by Taichiro Morinaga in 1899. It started to manufacture of chocolate in 1918. Taichiro Morinaga studied western confectionary at US and introduced a lot of kinds of confectionaries to Japan.
At what point do you think someone should give up after failing? When someone should keep going?
It is a really difficult question, I think. Basically if we give up something, it has no hope to achieve it. But there are cases we should give up. For example, the case of running up money or causing someone problem, in such cases we have to give up pursuing something.
Hi Ko, Good to see you again and I think today’s partnership in improving your business English skills was great. I think today’s lesson about Milton Hershey and how passion and persistence to accomplish his goals towards success was fun and that you are improving. I would like to commend your progress in speaking business English, and I hope you practice some more, and I hope to see you soon!